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九曳接受《上海外语频道》鲜花冷链采访
2019年6月8日

1. 上海鲜花市场概览 An Overview of the Flower Market inShanghai


长三角经济带是全国消费市场最为活跃、增长最稳定的市场,以上海为核心的华东区域市场,起到了行业风向标的作用。

The economic belt of the Yangtze River Delta is the most active and stable market in the national consumer market. The East China regional market with Shanghai as the core has played the role of an industry leader.

目前上海流通的鲜花主要产于昆明,昆明也是中国国内鲜切花最大的产区,周边江苏、浙江、山东及广州等地也陆续产出一些有优势的季节性产品,如百合、弗朗和菊科等。

At present, the flowers in circulation in Shanghai are mainly produced in Kunming city which is also the largest producing area of fresh cut flowers in China. However,some seasonal products such as lilies, Francois flowers, chrysanthemum and so on are also produced in the surrounding areas of Jiangsu province, Zhejiang province, Shandong province and Guangzhou city.

图片信息:

九曳供应链:Jiuye supply chain

九曳鲜花供应链:Jiuye fresh flower supply chain

产地:Origin

顾客:customer

提货:pick up flowers

集货,航空直运:gathering flowers for Direct Air Transport

入仓恒温暂养:Temperature-controlled temporary maintenance in warehouse

生产加工:Production and Processing

验收:Check before acceptance

鲜花生产-新鲜品质-保证货源:fresh production-Fresh Quality -Assurance Source

预冷集货-质量保证-降低成本-预处理标准化:Precooling Collection - Quality Assurance - Cost Reduction - - Pretreatment Standardization

运输过程-安全-装载率-时效性:Transportation process-safety-loading rate-timeliness

仓储管理-准确性-时效性-增值服务:Warehousing Management - Accuracy - Timeliness - Value-added Services:

城市配送-车辆利用率-个性化:Urban Distribution-Vehicle Utilization-Individualization

另外,上海崇明岛也有一些切花流入市场,部分产品出口至日本等国家;受益于2021年召开的花博会,相信崇明的鲜切花会迈向新的台阶。

In addition, some cut flowers come into the market in Chongming Island, Shanghai, and some products are exported to Japan and other countries. Benefiting from the flower fair held in 2021, We believe that Chongming's fresh cut flowers will take a new step.


进口鲜切花目前占比不高,但基础坚固,核心品牌农场、品种和用户的交互关系顺畅,用户稳定性非常好,商品的品质和价格都保持在比较健康的水平,所以从市场的流通情况看,九成以上还是国产花。

At present, the proportion of imported fresh cut flowers is not high, but it has a solid foundation, the interaction between core brand farms, varieties and users are smooth, the stability of users is excellent, and the quality and price of goods are kept at a relatively healthy level. Therefore, more than 90% of them are domestic flowers from the circulation of the market.


2.中国的鲜花冷链技术 Flower Cold Chain Technology in China

国内在花卉行业的起步较晚,在种苗引进、苗床和垄、棚设施、种植和管理技术、流通方面发展较晚,零散种植和采后处理影响了整体产品质量,适温仓储、运输等流通供应链合规性较低,且过去的十几年进程缓慢。

The flower industry in China started late, and has developed late in seedling introduction, seedbed and ridge and shed facilities, planting and management technology and circulation. Scattered planting and post-harvest treatment affect the overall product quality. Temperature warehousing, transportation and other circulation supply chains have low compliance, and the process has been slow in the past decade.

 

在2010年后,很多的鲜花从业者,尤其是中高端和进口产品,都意识到冷链对于鲜花的重要性,也都在逐步的布局上下游;2014年开始,对于冷链的重视程度迈向新的台阶,无论种植者还是批发商、零售商,都在保温设施上加大投入。

After 2010, many flower practitioners, especially those practitioners who mainly sale middle and high-end and imported products, have realized the importance of cold chain for flowers, and are gradually laying out the upstream and downstream. Beginning in 2014, the importance of cold chain has stepped up to a new level. Both growers, wholesalers, and retailers have increased investment in thermal insulation facilities.

图片信息:

供应链客户:Supply chain customers

电商客户:E-commerce customers

产地客户:Customers of origin

TB/TC客户:TB/TC customers

鲜花仓储管理:Flower Storage Management

物流:Logistics

信息流:Information flow

物流可视化:Logistics Visibility

鲜花供应链运营可视化:Visualization of Flower Supply Chain Operation

 

冷链的使用对鲜花产品是双利,使用冷链在交付和使用感知上更为愉悦,瓶插时间增加,生命过程更活跃;同时基于冷链的普及,建立制度和流程体系,在使用成本和管理上发展更健康。

The use of cold chain is double-beneficial to flower products, which shows that the use of cold chain is more pleasant in delivery and use perception, with the increase of bottle insertion time and the life process becoming more active. At the same time, based on the popularization of the cold chain, we should establish a system and process system to develop healthier in use cost and management.


在建立和完善这套管理过程中,需要投入大量的基础设施,沉淀非常多底层数据和经验合理的成本结构优质的质量保证,既是企业根本,更是推动规范行业流通标准的必然过程。

In the process of establishing and improving this management, we need to invest a lot of infrastructure, deposit a lot of underlying data and experience, reasonable cost structure and quality assurance, which is not only the foundation of enterprises, but also the inevitable process of promoting the standardization of industry circulation standards.


3.九曳鲜花供应链 Jiuye fresh flower supply chian

 中国的鲜花行业基础薄弱,社会化融合程度低。九曳供应链自2015年起专注于鲜切花流通,是为数不多、深度参与鲜花冷链的公司,服务于多家头部农场、进口商、电商,积累了较为丰富的操作经验,完成从场门到家门的全程服务。 

China's flower industry has a weak foundation and a low degree of social integration. Since 2015, Jiuye Supply Chain has been focusing on the circulation of fresh cut flowers.  It is one of the few companies that deeply participate in the cold chain of fresh flowers, serves many head farms, importers and e-commerce. It has accumulated abundant operational experience and completed the full service from the field door to the home door. 


图片信息:

拆箱测温:Temperature Measurement by Removal of Box

入库预冷:Warehousing precooling

核对箱单:核对箱单

质检,插桶点数:Quality Inspection, and Put the flowers in the bucket and count them again.

拣货复核:Picking Flowers for reviewing

打包发货:packing and dispatching

剩余花材,入库暂存:Remaining flowers for temporary storage

 

 

近两年随着鲜切花行业的快速发展,九曳供应链收到越来越多来自鲜切花从业者的关于冷链服务方面的需求信息,经过4年多时间的经验的积累,九曳供应链逐渐摸索出一套专业的鲜切花运营保障机制,包括鲜花仓库管理、花束生产加工、城市带水运输等。

In recent two years, with the rapid development of the fresh cut flower industry, Jiuye supply chain has received more and more information about the demand for cold chain service from the fresh cut flower practitioners. After more than four years, Jiuye supply chain has gradually explored a set of professional operating guarantee mechanism for cut flowers, including flower warehouse management, flower bouquet production, and processing, urban water transportation, etc.

在可见的未来,九曳也期待这些经验能帮助更多鲜切花从业者优化供应链体系,推动整体花卉行业的发展。

For the foreseeable future, Jiuye also expects these experiences to help more fresh cut flower practitioners optimize the supply chain system, to promote the development of the whole flower industry.

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