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Successful Case of ice cream
2017-09-18

Future directions

China's ice cream market is developing at its fastest pace, at a rate of 20% to 30% every year.Ice cream production has gone up to 16 times in lately 10 years, and industry revenues will keep the growth rate above 20 percent for the next five years.

Though current per head consumption is still low, it means that the market space of ice cream industry in China is promising! Several international institutions put positive comments on the future growth of Chinese consumers of ice cream.



Average annual ice cream consumption /kg


 


Sales of ice cream in China /100 million

 

Search trend

During 2014 to 2016, data got in this three years shows that the peak period of ice cream online search is from Mar. to Sep. every year. In 2014, the peak of search volume appeared in May, and it was 16.99 million. Starting in 2015, the annual peak of searches came in August, which is the summer time in China, with an average daily search volume of 20 million. However the ice cream searching volume in winter are gradually increasing yearly, and it has become a fashion to eat ice cream in winter.

 

Distribution of ice cream consumption areas:

In terms of consumption, China's northeast, beijing-tianjin, Yangtze River Delta and the Pearl River Delta regions are the most concentrated market areas for ice cream consumption. The northeast and Beijing-Tianjin-Shanghai market accounts for 13 percent and 25 percent of the country respectively. It is interesting that the cold beverage consumption in the northeast region is characterized by the high indoor temperature in winter, which presents the pattern of "double peak season" in summer and winter.

 

Ice cream definition:

Ice cream is made from water, milk, milk powder, cream (or vegetable oil), sugar, etc. with some additives. It is a kind of inflated frozen drinks made by mixing, sterilizing, homogenization, aging, freezing, hardening, etc.

 

Classification:

Hard Ice Cream: it has an expansion rate at 80%-100% which is convenient for packing and transportation. Therefore it is possible for online sales, and we are capable to provide logistics services.

Soft ice cream: it has an expansion rate at 30%-60% since it has no hardening process during production, so it is normally sold offline.

 

Temperature control:

For transport:≤-15℃;For storage:≤-18℃


Difficulties for online sellers:

Generally, it is hard to keep temperature below 18 ℃ for trunk transportation;

It can only be sold within a certain range, since the temperature control is time limited; Ice cream can't stand upside down, and it needs special packing protection.

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