Recently, the China agricultural film and television Center (CCTV-7) issued a report 《China's development of Red Bayberry industry in 2017》 (hereinafter the report), the blue book. 《The report》 focuses on the overall situation of national industrial development of red bayberry, deeply explore industrial development of red bayberry. It is reported that this is the first research report on Chinese red bayberry industry initiated by authoritative national media.
The report analyse the Chinese red bayberry sales situation, the development of waxberry industry, industrial policy support, and the future development trend of the industry. At the same time further analysis of the development situation and online consumer habits, consumer preferences have been displayed. Determining the requirements update for perishable products ecommerce, promoting the cold chain logistics, packaging, warehousing, processing industry, forced the upstream of red bayberry cultivation in scalization and standardization, help farmers expanding their sales and improving brand value.
Development of red bayberry, online and offline linkage
The best red bayberry is from China, the best area is Zhejiang province. More than 90% of red bayberry is concentrated in Chinese, Zhejiang is the main red bayberry planting area. The planting area accounts for more than 60% of the Chinese bayberry planting area, which is called the "Red Bayberry capital" in the world. In the aspect of consumption, the consumption of Chinese bayberry is dominated by fresh food. In 2016, the consumption of red bayberry fruit was about 660 thousand tons (including loss), accounting for about 80% of the output, of which the scale of wastage reached 20%., and the processing of waxberry accounted for about 15%, and the export ratio was less than 5%.
Red bayberry is mainly sold offline, while according to the report, in recent years, depends on the development of the Internet, ecommerce sales also began showing growth. In 2016, China's main production areas have sold over one hundred million yuan by ecommerce. Compared to picking, retail, wholesale and other sales methods, the selling price of ecommerce can reach 60~150 Yuan per kilogram which is far more than the second ranked picking and selling which would around 30 to 120 yuan / kg. Regardless of sales methods, As a result of the concentration of stock, difficulty in keep fresh, the proportion of fresh selling of red bayberry can reach 80 to 90%. The processing of red bayberry juice, red bayberry wine and dry products of red bayberry are relatively few.
Red bayberry export difficulties, preservation technology would be the bottleneck
Either online or offline, red bayberry preservation is one of the biggest difficulties of restricting the development of Zhejiang "red bayberry economy". The main reason is the mature period of red bayberry concentrated in June. The shelf life is short, due to harvest coincides with the rainy hot season, and short life after harvesting. So the storage preservation requirement is high, which seriously affected the sales range. The low level of preservation technology and shortage of cold chain construction and management, result in the traditional fruit consumption is mainly concentrated in consumer preferences with read bayberry Jiang, Zhejiang, Fujian, Southern coastal areas of Guangdong.
With the developing requirements of consumers on the consumption of fruit, the pursuit of fresh, timely, so as to early adopters of bayberry fruit consumption area range is small, the 20% loss rate of the traditional transportation channels has been unable to meet the demand. The innovation in picking, transportation, preservation technology of red bayberry industry must be conducted.
Faced with the increasing demand of consumers and the development of red bayberry economy, the government, industry and enterprises have made technological innovations in two aspects, preparing for the sale of red bayberry to the whole country and even the whole world
One is to strengthen the standardization of products. The government, industry organizations implement the standardized production of red bayberry to farmers. The supply chain enterprises represented by JIUYE Supply Chain cooperate with the farmers, helping consumers direct achieve origin resources, through picking, sorting optimization process, strict quality control and high degree of standardization from the origin of red bayberry in a timely and efficient manner to consumers.
The other one is to guarantee the cold chain transportation of red bayberry. With the fastest speed to consumers for the purpose, and ensure the freshness of fruit as a criterion in the sorting, packaging, transportation, distribution and other aspects in cold chain transport. In JIUYE Supply Chain to help Xianju red bayberry export to Canada as an example, red bayberry experienced picking, precooling, vacuum packaging, cold chain transportation, maintained at 1 ℃ ~5 ℃, truly throughout the cold chain. It is reported that nine a supply chain distribution range this year has been the main Yangmei first-tier cities nationwide 22 city the next day.
According to the report, the current development trend of Chinese bayberry industry is in the consumption and circulation upgrade, forcing bayberry industry technological innovation and management mode adjustment stage, building product standardization, accelerating the innovation of picking, precooling, transportation, realizing the diversification of consumer channels, especially to keep fresh ecommerce and new retail which is vital for keeping expanding sales of red bayberry.
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